Chandigarh: Living up to its social commitment, the largest public sector undertaking in India, Bharat Sanchar Nigam Limited (BSNL), has started providing a helping hand to the government agencies in combating unemployment, particularly in the rural areas.
In a first-of-its-kind initiative, the telecom giant has started a unique scheme to enrol rural youth as the direct selling agents (DSAs) for its various products with a view to provide them extra income.
“The scheme was part of the social objective of the BSNL to help reduce unemployment among the youth all over the country,” said chief general manager of the Punjab circle SR Aggarwal, the brain behind the scheme.
Officials informed that under the scheme matriculate youths could apply to the nigam for enrolment as DSAs.
They would work on a commission basis to sell various products such as recharge coupons, SIM cards, India telephone cards, broadband connections, landline connections and mobile phones.
With the urban telecom market saturated, the rural areas hold good potential for new landline and mobile connections besides other products, an official said. Since the government-controlled telecom giant has a large presence in the rural areas, it holds an edge over other players.
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